Communication, 5 of 10
Posted Under: Entrepreneur Mindset
#5. Communication (Internal, External)
Communication is ALL the ideas that move THROUGH your company and to/from your company.
You can’t not communicate. Everything you say and do (or don’t say and don’t do) sends a message to others.
Internal and External Communication
Business Communication encompasses a huge body of knowledge, both internal and external for your business.
Internal communication includes communication of
corporate vision,
strategies,
plans,
corporate culture,
shared values and guiding principles,
employee motivation,
cross-pollination of ideas, and the like.
External communication includes branding, marketing, advertising, customer relations, public relations, media relations, business negotiations, etc.
Whatever form it takes, the objective of communication remains the same – to create a business value, to GET A RESPONSE.
Action Step: Review your Systems Handbook, the one with all the Policies written out, and see how many of them still remain pertinent and worthwhile. (Alternative: Type Out an OUTLINE for such a chapter on Communications; share with Team; revise.)
