Marketing Schedule, #3 of 10

Develop your marketing schedule after you’ve completed your research and analysis for your market area. At this point, you should know who your ideal clients are, where they are located, who your competition is, and what your strengths, weaknesses, opportunities and threats (SWOT) are. Now you can begin to incorporate all the information you gathered into a strategic plan to promote your business.

The following are relevant parts of your Marketing Schedule

Your Marketing Budget:

Pencil in some figures that you & your Team see as ball-park accurate. Make sure you’re aiming at marketing channels that will reach your Ideal Client. Focus on serving your Ideal Client, INNOVATIVELY!

Frequency of Contact

Sketch out ONE Auto-Responder series, then go from there. What are the FIRST things your Ideal Client wants to learn, hear, know? GIVE THEM OUT, right away! Determine what makes an ideal Contact Frequency by polling, asking and testing!

Your Marketing Message

This MUST BE FOCUSED on the fears, problems and desires of your Ideal Client. You are NOT all things to all people, you are ONE THING to your Ideal Client! THIS is your niche. If you want another niche, duplicate this process with THAT difference in the forefront, for THAT Ideal Client. Until then, keep your Marketing Message FOCUSED SQUARELY on the fears, problems and needs of your Ideal Client!

Marketing Piece Guidelines

Attention Grabbing Headline – usually 5-9 words – arrest your customer – INTERRUPT their thoughts the moment they hit your page, hear your commercial, see your ad – you have something they want – make it interrupting, powerful, authentic, honest!

Engage — Only one offer/message per piece – BE REAL! — avoid a sales pitch – stress the benefits of your offer, NOT the Features – get to the point, THEIR Problem’s SOLUTION –

Educate – Why they benefit – HOW they benefit – WHAT differentiates YOUR services to justify YOUR higher price – instill a sense of urgency – give something of REAL, PERCEIVABLE value – make it a keeper
Call to Action — Tell your customers what you want them to do (put name and email addy in the slots here; call now; refer a friend)
Marketing Piece ID — Add a unique identification code to each marketing piece for tracking your success. When you get a call, ask how they got your name. Record this information because so you can know what is working and you can repeat it.

5 Reasons to Create an Internet Marketing Schedule

As a website owner or business owner who uses a website to generate income, internet marketing is important to your success. For that reason, you need to implement it. If this is a new step for you, you may be looking for guidance. A good first step is to familiarize yourself with popular internet marketing techniques. You can easily do this online by visiting internet marketing forums. Once you know how to market your website or blog, you start to implement the techniques you’re learning. Careful, this is where many new marketers make costly mistakes.

To ensure you get the most out of your new-found internet marketing knowledge, you need to create a schedule. When properly compiled and used, a schedule will increase your productivity. Remember, the more traffic you drive to your website or blog, the more your earnings potential increases. If that isn’t enough reason to create a schedule, continue reading on for five more.

It Is Easy to Make a Schedule

Get a big wall calendar, assemble your Team, and plan out your rollout! Use erasable white-board markers, and sketch out 18 months of Product/Service Rollout.

You Have Many Options

You don’t need to deliver everything today, tomorrow or this week. It can be printed, PDF, MP3 or MP4, blogged or newslettered, Seminar or Webinar… what does YOUR Team think is most appropriate for YOUR Ideal Client?

Your Schedule is Your Guide

Even if it eats two days of productive time to set it up at the beginning, by creating your Marketing Schedule and putting it up there, for your whole TEAM to see daily, you’ve spun into motion a tremendous gyroscope, a powerful unifying and harmonizing influence which can focus your team as lasers are focused, same wavelength, same message, in harmony, in unity. And remember, UNITY does NOT MEAN ‘Uniformity’.

It Serves as a Source of Motivation

With your Team-Accessible Schedule up for all to see, your people will surprise you by taking initiative, finding extra leverage, squeezing extra juice out of and landing extra clients for you, MOTIVATED by the trust, openness and clarity your Marketing Schedule provides!

You Can Extend Your Reach

You can quickly surpass the Marketing Goals you set in your Schedule, as your Team meets the milestones and experiences the joyful satisfaction of HITTING THE MARK, which leads to extending your reach through creating improved Product or Services, based on improved Client input!
Action Step: Have fun creating your Marketing Schedule!