Activity -> Outcome -> Purpose -> GOAL!

IF… then

Pure CAUSE-and-EFFECT thinking

IF we get these activities done THEN we’ll achieve our chosen Outcomes

IF we achieve our chosen Outcomes, THEN we achieve our Purpose, and

IF we achieve our Purpose, we’ll achieve our GOAL!

We’re here to help YOU prune away useless effort and focus your activities on reaching YOUR chosen, worthwhile Outcomes.

Question: does YOUR chosen Purpose support a worthwhile Goal? (Start with the End in Sight!)